People, Planet and Profit
Mission and core value

JAGA’s mission is to create brighter lives for people today and for generations to come. Our mission is supported by our core value that everything we do should contribute to a more sustainable world. To us, being sustainable means simultaneously creating value along three dimensions: human, environmental and economic. At JAGA we call this our commitment to meeting the triple bottom line of People, Planet and Profit. Sustainability guides us in all our actions and also forms the basis for our Supplier Code of Conduct, which defines how we choose to do business and interact with our suppliers.


Suppliers will take appropriate steps to ensure that these standards are communicated to their employees and their own supply chain. Suppliers will train their employees regularly to ensure that all employees understand and are familiar with these standards. Suppliers will use their best efforts to ensure that own suppliers adhere to the standars as well.



JAGA believes that sustainability implies a responsibility to involve our Direct and Indirect (production-related and non-production-related) suppliers, contractors and agents in our pursuit for economic performance, environmental quality and social responsibility in our own company as well as in our value chains. We therefore expect suppliers and contractors to express their willingness and intent, also on behalf of their subsidiaries, to globally and/or locally comply with this code and to ask their suppliers to comply as well. Through dialogue with our suppliers, and training if required, we aspire to achieve an adequate implementation of the Supplier Code of Conduct, to continuously improve business conduct and to discover our suppliers’ unique competences that contribute to People, Planet and Profit.



We expect suppliers to use a proactive approach in establishing and maintaining the standards set forth in the Code, including the collection and evaluation of adequate and timely information, the establishment of relevant, measurable objectives and targets, and the regular monitoring and verification of progress. This includes the implementation of a proper resource and organizational set up for this task. JAGA’s employees are expected to report to their management any practices in dealings with business partners that are in violation of the Code. In the following paragraphs we present the JAGA Supplier Code of Conduct along the three sustainability dimensions of People, Planet and Profit.


People: the human dimension

Jaga NV has a strong commitment to treating employees fairly, and with dignity and respect.

We believe in doing business with suppliers who share this commitment, and we require suppliers to comply with applicable employment laws and to support fundamental human rights for all people.


  • Non-discrimination – suppliers do not discriminate in any manner on the basis of race, ethnic background, nationality, age, religion, gender, sexual orientation or disability.
  • Forced labor and child labor – suppliers do not use forced labor or child labor; suppliers act in line with Convention 138 (Minimum Age) and Convention 182 (Worst Forms of Child Labor) of the International Labor Organization.
  • Health and safety – with respect to health and safety, suppliers implement strict policies with the aim of creating an incident- and injuryfree work environment and of preventing the occurrence of occupational illness and health problems associated with its activities. At all levels, suppliers play an active role in identifying and rectifying unsafe situations, and they work on continuous improvement of the health situation of employees.
  • Freedom of association – suppliers respect the right of their employees to freedom of association and collective bargaining. Similarly, suppliers will recognize the lawful rights of their employees to choose collective bargaining representation.
  • Fair remuneration – suppliers pursue a fair remuneration policy with due recognition for performance.
  • Compensation: suppliers will, at minimum, comply with applicable wage and hour laws and regulations, including those relating to minimum wages.
  • Work harassment or abuse: Suppliers will not subject employees to physical, verbal, sexual, or psychological harassment, not use corporal or physical punishment to discipline employees.
  • Working hours: Suppliers will comply with all applicable laws and regulations regarding working hours.

Planet: the environmental dimension

  • Eco footprint – suppliers ensure and demonstrate continuous environmental improvements, including a reduction in raw materials, energy, emissions, discharges, noise, waste and reliance on natural resources and hazardous substances by means of clear targets and improvement policies.
  • Product stewardship – in accordance with the principles of product stewardship, suppliers identify the risks and environmental impact attached to their products during the production, distribution and transportation process as well as their entire lifecycle and look for opportunities to reduce these. In this context, suppliers share relevant knowledge, expertise and experience with their own suppliers, customers and other parties.
  • Continuous improvement – suppliers continually evaluate and improve their products, working methods, production processes and services. Suppliers ensure that these changes are executed in a controlled way and are acceptable to their customers and stakeholders.
  • Waste – suppliers have in place or shall establish a procedure for the safe handling, storage, transportation, utilization and disposal of waste in accordance with the applicable legislation.
  • Information – suppliers provide customers and the general public with clear information about the environmental and safety aspects of their products and production processes.
  • Safety and health risks for local residents – suppliers shall systematically and regularly evaluate, or shall employ the services of an external party to evaluate, the impact of their activities on local residents, for example safety aspects, emissions, and waste from regular activity. The results are documented.
  • Emergency response – suppliers make a reasonable and practicable effort to implement an emergency response program that addresses the most likely anticipated emergencies.

Profit: the economic dimension

  • Laws and regulations – suppliers operate in full compliance with international, national and local laws and regulations that are applicable to their business operations, and obtain all the necessary permits. Local industry standards prevail in cases where these are more stringent than local legal requirements.
  • Free and fair competition – suppliers value free and fair competition throughout the world, and therefore comply with competition laws in all areas in which they operate and have implemented strict policies in this respect.
  • Embargoes and trade law – suppliers respect the applicable trade laws and restrictions as imposed by the United Nations or other national or supranational bodies or governments, and have implemented strict policies to ensure compliance therewith.
  • Bribery – suppliers refrain from any form of corruption including extortion and active or passive bribery.
  • Gifts – suppliers respect that JAGA employees do not give or accept any gift or favor that could compromise or raise doubts about the neutrality of the decisions made by JAGA or the supplier. Suppliers are aware of and adhere to our requirements.
  • Conflicts of interest – suppliers disclose to JAGA all available information about conflict of interest including financial interests of a JAGA employee in any of suppliers’ businesses.
  • Confidentiality – suppliers protect all confidential information provided by JAGA and its respective business partners.
  • Transparent accounting – suppliers’ accounting records and supporting documents show a true, fair and complete picture and reflect the nature of the underlying transactions.
  • Business continuity – suppliers strive to maintain policies and plans that mitigate exposure to terrorism, crime, threats, pandemics, natural disasters and related major accidents.

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